Digital Marketers: it’s time to join the Recruitment Sector


The recruitment industry is undergoing a huge transformation: it’s merging closer and closer with marketing – meaning recruitment businesses everywhere are gaining massive benefits from their marketing strategies.

To stand out in an ultra-competitive market, recruitment companies need to market smartly with intention. But who’s behind the magic and growth?

You got it – recruitment marketers.

But what do they do? What’s it like to be a marketing pro in this sector?

What does a career in recruitment marketing actually look like?


What the *#*! is recruitment marketing?

Put simply, recruitment marketing is the communication strategy used to reach and engage a variety of target audiences.

Recruitment marketers use tactical initiatives to attract and engage their audiences: clients, candidates, and prospective employees.

A recruitment marketer focuses on lead generation, inbound sales enquiries and brand awareness, rather than filling job openings – that’s up to the recruiters themselves.

Recruitment marketers aim to achieve goals like:

  • Promote brands value proposition and service offering
  • Generate inbound enquiries from businesses looking to recruit
  • Reach high-quality passive candidates
  • Increase candidate engagement
  • Build employer brand awareness
  • Increase offer-acceptance rate
  • Gain more website visitors
  • Get more direct applicants via social media
  • Increase the number of diverse applicants


What do recruitment marketers do?

The role of the recruitment marketer is to bring marketing methods together into a streamlined process.

Long gone are the days when recruitment marketing was about writing short ad copy for newspapers.

In today’s digital domain, ad copy needs to consider the likes of SEO and be purposefully distributed to online channels to reach different audiences.

There’s a lot to immerse in; from newsletter creation to infographic design, recruitment marketing professionals work closely with consultants to produce content that sells.

Recruitment marketers work on things like:

  • Planning strategy
  • Blog management
  • Newsletters
  • Videos
  • Webinars
  • Podcasts
  • Email campaigns
  • Case studies and eBooks
  • Infographics
  • Designing and executing recruitment and talent pooling events
  • Identifying effective platforms to attract candidates
  • Writing careers pages
  • Producing job ads
  • Social media management (organic and paid)
  • Content creation
  • Search engine optimisation
  • Identifying candidate personas
  • Telling employer brand stories via marketing material
  • Encourage company reviews
  • Shape and showcase company culture


Why recruitment?

With over 30,000 recruitment businesses in the UK, this growing market is allowing digital marketers to explore new lanes of creativity across a range of audiences to drive their offerings forward.


The sector is evolving

As an industry, recruitment is fairly late to the marketing game. With an increase in recruitment businesses year on year, more are looking to invest in marketing because it’s no longer a ‘nice-to-have’, but a ‘must-have’.

The positive? There is no set formula or defined way to do things, which gives marketers plenty of creative freedom to explore untouched avenues, with unlimited restrictions. You get the opportunity to shape marketing strategies and tactics that will achieve business goals.


Every day is different

One thing’s for sure, no day is ever the same when working in recruitment marketing. Tasks are varied; one day you’re a creative content producer, the next, you might be writing compelling content for an email marketing campaign.


It’s stimulating

Marketing in the recruitment sector involves marketing for the three C’s: clients, candidates and consultants. These challenges are completely unique to the recruitment sector, giving opportunity to market dynamically.


Gain a diverse marketing skill set

A recruitment marketing role is broad and dynamic. You’ll be developing marketing skills such as internal communication, employer branding and content creation.

In the client and candidate markets, you will have a range of audience personas to get stuck into. As well as this, you’ll have the chance to market the employer brand.


Produce interesting content

From downloadable salary guides to social media videos, working in recruitment marketing provides opportunities to create unique, captivating content.


Receive bonuses

One of the benefits of working in recruitment alone is the money. As a marketer, you often get the chance to be involved in bonus schemes and have access to the financial rewards and benefits of recruitment consultants.


Choose the role that excites you

Your career path and progression doesn’t need to be limited. At Attention, we recruit for several marketing roles, including, but not limited to:

  • Marketing Executives
  • Social Media Executives
  • Content Creators
  • Creative Designers
  • MarCom’s Specialists
  • Data & Insight Specialists
  • Growth Marketers
  • Marketing Managers
  • Marketing Directors
  • CMO’s

What skills do you need to get into recruitment marketing?

You don’t necessarily need a set range of skills to break into recruitment marketing, but it helps to be knowledgeable about:

  • Social media awareness
  • Copywriting (long and short form)
  • Analytics
  • Content and design
  • Internal communication

Key Takeaways

  • Recruitment marketing has become a core function and one of the leading priorities for employers
  • Recruitment marketing has opened up a new world for digital marketers or those interested in working in marketing
  • The sector is thriving thanks to the marketing professionals behind it
  • Businesses are recruiting top talent right now

Why Attention?

Our mission is simple: to transform old-school, sales-led recruitment businesses into marketing-led recruitment businesses.

Need more convincing? View the latest jobs or get in touch with Team Attention today.