Using LinkedIn during your job search 


It’s no wonder that over 70% of businesses and recruiters regularly use LinkedIn to market openings and discover the top individuals given that the platform has over 500 million users worldwide, more than 20 million firms listed, and 14 million available
 opportunities.

So how can you make the most of LinkedIn to find new opportunities and give yourself the best chance of being approached for the best roles?

Follow these 5 tips:

1. Optimise your profile

To get the most out of LinkedIn in your job hunt, you need to take the time to craft the optimal profile that accurately reflects your current and future professional goals. Here’s a rundown of some factors to think about:

  • Career interests: You’ll find this area in Privacy settings – it’s a page dedicated to helping you tell recruiters that you’re open to new opportunities, and what roles you’ll consider applying for.
  • Privacy settings: If you want to keep your search discreet, it’s worth turning notifications off so your entire network doesn’t receive an alert when you tweak your profile.
  • Write a great headline: If you’re searching for a new job, consider switching your headline from [Job Title at Company] to something that showcases your specialism and helps you stand out from the crowd. Apart from your name and profile picture, your headline is displayed whenever you engage with any type of content on LinkedIn, so this is the perfect opportunity to promote yourself subtly.
  • Profile photo: To simply recommend having a “professional” profile photo would be a bit vague – as every sector is different, so have a look at the photo styles being used by those in the industry you work in or want to join, and try your best to replicate that aesthetic.
  • Your summary: This is the place to sum up your career history, showcase your personality and list any qualifications you have. The Muse has some great examples of how to write a summary that’s in line with what you want to achieve on LinkedIn.
  • Career history: Take this section of your profile to the next level by listing any big achievements during your time in each role, as well as noting your core responsibilities.

 

2. Ask for recommendations

Request that people who provide you with praise also provide a LinkedIn recommendation. Detailed praise from your peers will help your profile’s readers see all the ways in which you excel in your field.

3. Share and engage with content

Sharing your thoughts on topics or responding to news stories on LinkedIn doesn’t require you to be an expert writer.

You may get your name in front of thousands of LinkedIn users by contributing to the LinkedIn content ecosystem and demonstrating your genuine passion and experience in your field.

4. Search for jobs and set up job alerts

The LinkedIn job search function is a fantastic resource for locating and applying to relevant employment opportunities. You can narrow down your results by selecting specific options, such as the “Date Posted,” “Easy Apply,” “In Your Network,” “Company,” and “Experience Level” dropdown menus. You’ll also be given the option to sign up for job notifications when you do this. This way, once a suitable job opens up, you can be alerted practically instantly.

5. Make meaningful connections

If you’re new to LinkedIn or haven’t updated your profile in a while, one of your first priorities should be to connect with at least 50 to 100 people you know professionally.

Insights and information on job openings shared to your feed by your select group of key connections will be much more useful to you.

Firing off too many untailored connection requests could both annoy the recipients and lead to a bloated news feed – if the latter happens, you can always ‘unfollow’ people, and stay connected with them.

How we can help.
If you’re a marketing professional and considering new opportunities, we will take the time to understand your achievements and skills, and then work with you to best present your suitability for your dream role. 
Get in touch with our team today to arrange a confidential chat. 

Using LinkedIn during your job search 


It’s no wonder that over 70% of businesses and recruiters regularly use LinkedIn to market openings and discover the top individuals given that the platform has over 500 million users worldwide, more than 20 million firms listed, and 14 million available
 opportunities.

So how can you make the most of LinkedIn to find new opportunities and give yourself the best chance of being approached for the best roles?

Follow these 5 tips:

1. Optimise your profile

To get the most out of LinkedIn in your job hunt, you need to take the time to craft the optimal profile that accurately reflects your current and future professional goals. Here’s a rundown of some factors to think about:

  • Career interests: You’ll find this area in Privacy settings – it’s a page dedicated to helping you tell recruiters that you’re open to new opportunities, and what roles you’ll consider applying for.
  • Privacy settings: If you want to keep your search discreet, it’s worth turning notifications off so your entire network doesn’t receive an alert when you tweak your profile.
  • Write a great headline: If you’re searching for a new job, consider switching your headline from [Job Title at Company] to something that showcases your specialism and helps you stand out from the crowd. Apart from your name and profile picture, your headline is displayed whenever you engage with any type of content on LinkedIn, so this is the perfect opportunity to promote yourself subtly. 
  • Profile photo: To simply recommend having a “professional” profile photo would be a bit vague – as every sector is different, so have a look at the photo styles being used by those in the industry you work in or want to join, and try your best to replicate that aesthetic.
  • Your summary: This is the place to sum up your career history, showcase your personality and list any qualifications you have. The Muse has some great examples of how to write a summary that’s in line with what you want to achieve on LinkedIn.
  • Career history: Take this section of your profile to the next level by listing any big achievements during your time in each role, as well as noting your core responsibilities.

 

2. Ask for recommendations

Request that people who provide you with praise also provide a LinkedIn recommendation. Detailed praise from your peers will help your profile’s readers see all the ways in which you excel in your field.

3. Share and engage with content

Sharing your thoughts on topics or responding to news stories on LinkedIn doesn’t require you to be an expert writer.

You may get your name in front of thousands of LinkedIn users by contributing to the LinkedIn content ecosystem and demonstrating your genuine passion and experience in your field.

4. Search for jobs and set up job alerts

The LinkedIn job search function is a fantastic resource for locating and applying to relevant employment opportunities. You can narrow down your results by selecting specific options, such as the “Date Posted,” “Easy Apply,” “In Your Network,” “Company,” and “Experience Level” dropdown menus. You’ll also be given the option to sign up for job notifications when you do this. This way, once a suitable job opens up, you can be alerted practically instantly.

5. Make meaningful connections

If you’re new to LinkedIn or haven’t updated your profile in a while, one of your first priorities should be to connect with at least 50 to 100 people you know professionally.

Insights and information on job openings shared to your feed by your select group of key connections will be much more useful to you.

Firing off too many untailored connection requests could both annoy the recipients and lead to a bloated news feed – if the latter happens, you can always ‘unfollow’ people, and stay connected with them.

How we can help.
If your a marketing professional and considering new opportunities, we will take the time to understand your achievements and skills, and then work with you to best present your suitability for your dream role. 
Get in touch with our team today to arrange a confidential chat.